Jesús Rojo Martínez

Jesús Rojo Martínez

Product Builder with over 18 years of experience across technology, ecommerce, digital strategy and AI-powered products.

Writes about technology and AI, product and project management, discovery and building in public on JRM Lab.

Articles by Jesús Rojo Martínez

How I built JRM Lab: from WordPress to Ghost to Astro

This article is about the decisions I took along the way when building JRM Lab. I wanted a personal site that does two things: publish articles, and present [products and p

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Building a LinkedIn-publishing agent skill in Claude Code

I write LinkedIn posts in Markdown (and yes, AI helps me write them as well). I tag people, drop in screenshots, schedule for the morning, sometimes link to an SVG diagram I made in Mermaid. The posti

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From the Buildathon to Match Amplified

From the Buildathon to Match Amplified

Table of contents Context: The Buildathon I'm writing about the Buildathon a bit late. Intentionally. I wanted to share what came after, not just what happened during. Back in January 2026, I

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Match Amplified: the agentic architecture under the hood

Match Amplified: the agentic architecture under the hood

Match Amplified: The Agentic Architecture Under the Hood This is the technical companion to the Match Amplified product case and part of a series of articles o

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Match Amplified: From Lovable to Claude Code

Match Amplified: From Lovable to Claude Code

From Lovable to Claude Code https://www.matchamplified.com I've used Lovable for personal projects before: a winding-down routine webapp, a budget app with receipt "OCR" and LLM-powered auto-categ

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Match Amplified: VPS and infrastructure

Match Amplified: VPS and infrastructure

VPS and infrastructure: learning the boring stuff that keeps it all running This post is about the boring stuff that doesn't make it into demos or screenshots. But without it, nothing runs. During

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Match Amplified: what's already built

Match Amplified: what's already built

What's already built in Match Amplified What does Match Amplified actually do? The platform is in beta, but it's a fully functional beta, not a landing page with a waitlist. What's live today: **

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Match Amplified: the roadmap

Match Amplified: the roadmap

The roadmap: where Match Amplified is heading https://www.matchamplified.com Last post was about what Match Amplified already does. This one is about where it's going. A roadmap for a solo side p

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Match Amplified: choosing the name

How I chose the name Match Amplified Naming a project is almost as hard as building it! 😅 During the Buildathon, we called it NextStep. It was a nice name, but with too many collisions in the jo

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Match Amplified: what's next

Match Amplified: what's next

What's next: an honest closer to the series This is the last post in the series. Time to be honest about where things stand. What Match Amplified is now A side project and a portfolio piece. A

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